00 ·About · Applied AI Studio · NYC
Praxis is an applied AI studio building production workflows for small and mid-market companies. Founded by Marc Kleinmann, operated through v1r2al Inc., based in New York.
01 ·The Practice
The market for AI advisory is full of decks. Six-week strategy engagements that end with a prioritized roadmap and a bill. The roadmap usually outlives the consultant by exactly one quarter, after which the team is back where they started, except now with a slightly more expensive coffee table.
Praxis works the other way. Every engagement ships a runnable system on the client's stack. The Starter ships one in a week. A Build ships a full workflow in four to eight weeks. Embed ships continuous design partnership for clients running multiple systems. The output is the same shape across all three: working software, written runbooks, accountable handoffs.
The work sits at a rare intersection. Deep specialization in the Claude ecosystem (Cowork, Claude Code, MCP, Skills, Subagents, Projects, Agentic OS) gives Praxis architectural depth most generalist AI consultants can't match. Wide assembly range across n8n, Apify, Gemini, and creative AI for image, video, and voice means the solution gets built from the right tools, not the only ones the consultant knows. A decade of founder experience behind every build means the question driving the work is always does this change how the business operates?, never does this check a box?
Praxis is founder-led on purpose. SMB owners spending $5K to $75K on a single engagement need to know who's on the other end. One accountable builder, one decision point, one handoff, no subcontractor chain, no account manager layer. The brand and the founder are currently indistinguishable, and that is the point.
02 ·The Name
Pi · Praxis monogramAristotle separated three modes of human activity. Theoria is thinking about. Poiēsis is making for its own sake. Praxis is the mode for people who combine thought and action into practice. That is the work.
There is a second thread. We are in the era of practicing AI, not planning it. The technology is mature enough to build on. Every month, "strategic AI roadmap" becomes less useful than one actual system running in production. Praxis names that moment.
The Greek is the origin story, not the brand's visual driver. The mark on this page and across the rest of the site is the Π monogram in active rotation. The reason for the name lives here in prose, where it belongs.
03 ·The Founder
Founder of Praxis. Decade of founder experience across consumer and creative businesses. Now specializing in applied AI for small and mid-market operating businesses, working out of New York on the ET timezone.
The work is hands-on. We design the system, wire the automations, write the runbook, train the team, and make sure the thing runs without us. That last part is the job: a system the team operates after the engagement ends.
Praxis scales as Marc's operating system, not as a pretend-agency. When the brand grows, it grows by sharpening the work, not by adding layers.
04 ·How we work
01Applied over theoretical.
Every engagement ships a system, not a strategy deck. Measurable change in how the business operates, not a slide deck about how it could.
02Depth plus range.
Deep on Claude so the architecture is right. Range across n8n, Apify, Gemini, and creative AI so the solution assembles what actually works, not what the consultant happens to know.
03One builder, one accountable partner.
We own strategy, design, build, and handoff. No subcontractor chain. No account manager layer. The same person who sold the engagement ships it.
04Fixed price by default.
Three named shapes (Starter, Build, Embed). Price you know before signing. Hourly stays off-menu for established relationships and advisory work where defining scope upfront would be premature.
05Stack-native.
Every system is built on your stack, integrated with your tools, and operated by your team. Praxis does not run hosted infrastructure on your behalf. The handoff is real.
06Craftsman, not crusader.
Praxis does not run on decade-stakes urgency rhetoric. Calmly confident: this is the work, here is what gets shipped, here is what it costs.
One week. Working system by Friday. Fixed at $4,950.
BeginOr read what Praxis builds → Recent work